How To Launch A Startup In A New Industry And Beat The Big Boys… with Scott Tannen

By Mike Dillard

Today’s show is definitely one of my all time favorite episodes here at Self Made Man. When I first heard about Scott and his business, my expectations were pretty low, because they’re in a product category that, frankly, most men don’t really care about. But then Scott began to tell his story, and the story of how he and his wife were inspired to jump into a completely new industry where they had zero experience, and create a product line and brand that would completely change the category for the better. In his story, you will find a formula… And I’m convinced this formula can be applied to any product, in any industry, and allow you to instantly carve out an incredibly successful piece of that pie. And at the heart of that formula is people, and the commitment to create a company that benefits every single person involved, from the farmer in India, and their family members on the production floor, to the customer making the purchase, and everyone in between. If you have an idea for a business you want to start in a new industry… If you want to take on the biggest companies in the world like P & G or Nestle, or Coke, or Nike, you are going to learn how to do that here today in an interview that only gets more and more valuable as it goes on. So please help me welcome Scott Tannen.

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