In every single attempted sale, a sales professional will have to overcome three objections: NO TIME, NO MONEY, NO URGENCY! Listen in as Nancy explains "its up to us to bring these objections up before they do". We have to get them off the table first. "If you bring value, you can overcome all three" Rick says. Don't miss the example Nancy provides for ROI that you can use to give a dollar amount of savings to any potential sale - no matter if it's a product or a service in ANY industry.