Paga's 10 year journey to mobile wallet dominance in Nigeria
Paga is one of a handful of non-bank companies that have succeeded in building a truly mainstream financial product in Nigeria.Over 11 million Nigerians use Paga's mobile wallet to send and receive money and pay their bills. In 2018, the Nigeria Inter-Bank Settlement System (NIBSS) recognized Paga with an award for being the top mobile money operator, by transaction count, for the third year in a row.Paga recently celebrated their 10 year anniversary, and in this episode, Paga CEO Tayo Oviosu tells us the story of how his team built a B2C African fintech success over the course of a decade.In this episode, we talk about03:11 - Why Tayo built Paga09:27 - How Paga drives brand awareness13:32 - [Paystack Merchant Alert] Introducing PiggyVest paystack.com/piggyvest16:20 - All the ways you can use Paga's USSD offering to access services17:38 - How Tayo sees Paga's offerings evolving over time20:15 - The most surprising trend Tayo has witnessed from his time in the payments industry22:56 - Paga's international expansion strategy26:01 - Why building in-house was tough, and totally worth itFollow UsThe Decode Fintech newsletter is a weekly email summary of the most important news in African fintech. Subscribe to receive original commentary and curated stories, as well as the latest episode of the podcast.Subscribe to the Decode Fintech NewsletterFollow Decode Fintech on TwitterDecode Fintech is brought to you by PaystackPaystack helps Africa's most successful fintechs build powerful and scalable financial service products with the industry's best-documented APIs. Please visit paystack.com/fintech to find out more.