022 Bruce Piefke of Caffeine & Octane | Growing a brand and executing on your vision, even if you didn't originally start the business

By Whitlock

Today's guest is Bruce Piefke, CEO of High-Octane Events which produces both Caffeine & Octane and Caffeine & Exotics, two of the largest "cars and coffee" type events in the country.  This is a great conversation about how Bruce went from consultant with Caffeine & Octane to purchasing the show from AutoTrader and then growing the brand in multiple directions. Today, Caffeine & Octane is not just a car show, but a television show on its 5th season, an apparel company, an app, and soon an actual real-life coffee shop. Bruce has a great story to tell and we get into a ton! We talk about his elevator pitch for the TV show to a random stranger, who turned out to be the VP of Programming for NBC Sports; how the first event under his ownership was almost held in a flood; and what it takes to bring your vision to life.  So, without further ado, please enjoy this conversation with Bruce Piefke of Caffeine & Octane.

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