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Ep#32: How to Automate Your Social Media Marketing

By Geoff Zimpfer

Ep #32: How to Automate Your Social Media Marketing When it comes to being active with Social Media marketing, I find Loan Officers are usually in one of three categories. 1) I’m on Social but not getting much ROI 2) I don’t have time for social and not sure what to post 3) My company prohibits me from using social media for business If you fall into any one of those categories, today’s episode is just for you! Our special guest for Mortgage Marketing Radio this week is Jason Lutz. As COO of Derivian Group, Jason is responsible for developing technology to help grow Loan Officers’ digital footprint, driving more business to Loan Officers while improving the consumer’s experience. In essence, Jason’s job is to help you leverage Social Media to stand out, rise above the noise and get clients by working smarter with Social Media and digital tools. So whether you’ve been tinkering with Social Media without much return, you’re a seasoned pro getting monthly referrals or you’ve shyed away from Social Media because of your company’s compliance policy; today’s episode will give you helpful insights into how to make the best of your unique situation. Jason’s company Derivian Group has a host of products, apps and tools that are incredibly useful and beneficial to you in your business. Here’s Just A Few Examples: Rate Alert LO Socialbot BuyerZapp In this interview, you’ll learn about: ● Auto-posting of engaging custom content for Loan Officer on Social Media ● Why you should never post articles from the third-party sources on your social media ● Best practices on frequency of content posting ● What you can do if your company doesn’t allow you to post on a social media ● Capture More Business With: “RateAlert”, “LOSocialbot” and “BuyerZapp” ● How to measure the ROI of social media ● How people buy today Links we mentioned: ● https://www.losocialbot.com/ ● https://ratealert.com/ ● https://buyerzapp.com/ ● lutz@derivian.com ● http://www.derivian.com/ ● https://itunes.apple.com/us/app/rate-alert/id979304599?mt=8 ● info@mortgagemarketinginstitute.com/

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