Aligning Marketing with Customer Feedback with Momentive
“We like to think about authentic intelligence, adaptive intelligence, agile intelligence. All the ways that you can leverage that immensely powerful data to shape what’s next.” Q: Which Art of the Pivot episode features discussions on the role of AI in Marketing, distrust in polling and a forthcoming parody business musical? A: This one! Leela Srinivasan, the first-ever CMO at Momentive (formerly SurveyMonkey), joined us for a wide-ranging and fascinating interview at this pivotal moment in the organization's history. As Leela and the Momentive team chart a new course towards “agile experience management,” discover how they are leveraging insights gained from 7 billion+ survey respondents to reimagine a trusted brand.