The Hero Journey with Ju Rhyu, CEO of Hero Cosmetics


Have you ever had an idea for a business or a product? If you are listening to this podcast, then the answer is most likely a resounding “yes!” But here’s a harder question… What did you do next? Maybe you jotted some things down in a notebook, or even went as far as making a business plan. But again I ask, what did you do next? Did a few weeks roll by and you forgot all about it? Or maybe, like Ju Rhyu, you took a couple steps forward before realizing what a difficult and risky journey it would be. “I was doing it by myself. It was very intimidating. I got intimidated by the amount of money that I realized I had to put in for the first PO. So then I stopped, I stopped and I took a job.”Ju had a vision for a company she called Hero Cosmetics, but there were years between the birth of that idea and actually getting a business off the ground. Ideas are plentiful. I’ve had them, and I’m sure you have, too. But what is that missing piece that keeps us and those like us from executing on these ideas and dreams? What was stopping Ju? There is so much risk and so much to fear when you’re about to jump off that proverbial ledge into entrepreneurship. Ju felt that fear deep in her bones and it stopped her in her tracks. That’s not unique.Main Takeaways:Reasons to Have a Co-founder: Creating a business can be easier with support from co-founders. Sharing the many responsibilities of running a business — including financial obligations and time investment — can help you get more done quicker and on the road to success faster. Know what you need as a founder to get the project launched. Do you need someone there with you, sharing the burden? What part of the business is the most difficult that could be aided with another person coming on board? When you answer these questions and then act on your decision, you can start to bring your idea to life in real ways.  When to Expand: Knowing when to focus your company on a limited number of products and when to expand your offerings is key. You have more limited resources in the beginning stages, so every effort needs to be poured into a select few (or singular) products so that you can make it succeed. At some point you will need to expand if you want to grow, so being strategic when and how you do so is key.   Journeys Don’t Have to be Linear: It doesn’t matter what path you start out on, you can still find your way to becoming that successful entrepreneur. Even if you get handed a set of unfortunate circumstances, those can become learning opportunities and blessings in disguise. Learning how to reframe perceived difficulties and how to take the next step when you’re ready are two ways to help navigate an indirect journey. ---This season of the Journey is produced by and brought to you by UPS. To learn how UPS can help your small business, go to

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