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#CategoryCreation 3: How to Name Your Category (8 Things to Consider)

By James Carbary & Jonathan Green: B2B Marketing Experts

In this episode, John and James share 8 things to consider when naming your category. Here's a breakdown of all 8 talking points: 1 - plain language vs esoteric 2 - reference an existing idea 3 - balance between the broad and the specific 4 - needs to be available 5 - understand the connotation of the words you use 6 - globally, how well will terms translate 7 - invoke conversation 8 - phonetics

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