#54: P2P Texting for Political Campaigns in the Midterm Elections, with Thomas Peters
By Michael Bossetta
Thomas Peters, CEO of uCampaign and RumbleUp!, returns to the podcast to discuss his company's new peer-to-peer texting platform: RumbleUp. Thomas shares his insights into how P2P texting (SMS and MMS) can be used by political campaigns to increase GOTV initiatives, polling, and fundraising. We talk about the differences between P2P texting and email, as well as some of the recent success RumbleUp has had in promoting Republican candidates. This includes a recent local primary election in Alabama, as well as drumming up support for Donald Trump's Supreme Court nominee, Brett Kavanaugh.