This browser doesn't support Spotify Web Player. Switch browsers or download Spotify for your desktop.

Walking Through the Parents' Journey with Chantelle Zakariasen

By Enrollhand

Our guest today is Chantelle Zakariasen. She is a conversion copywriter who specializes in using quizzes to gather information from prospects. In this episode, Chanti walks us through the buyer’s journey and explains how a school can go deeper than just telling prospects about the advantageous features of the school. She explains that people are overwhelmed with the “noise” of information they get in a day. Effective school marketing must find a way to identify and target the emotional needs of parents that would be a good fit for their product. Chanti fully reveals the process that a parent might go through - going from “unaware” through the steps that eventually lead to action. Listen and take note of how to create a cohesive message for your school by using descriptive language.Quotes: 7:53 “A client must typically have 7 contacts with your brand before they take action.”13:01 “The more specific - the more visceral you can get - the more likely you are to hook someone’s attention.”29:00 “The reason ‘segmentation’ is so powerful is that it allows you to get specific with your message and to sell to specific people.”39:01 “The more niche, the better. Don’t be afraid to be different.”Here are some resources mentioned in our discussion:Email and marketing automation - Active Campaign - https://convertkit.comConstant Contact - https://www.constantcontact.comDesign and market custom merchandiseMakeship - to learn more about Chanti:Web Site - chantizak.comWhere to learn more about Enrollhand:Our website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group:

Listen to Walking Through the Parents' Journey with Chantelle Zakariasen now.

Listen to Walking Through the Parents' Journey with Chantelle Zakariasen in full in the Spotify app