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Walking Through the Parents' Journey with Chantelle Zakariasen

By Enrollhand

Our guest today is Chantelle Zakariasen. She is a conversion copywriter who specializes in using quizzes to gather information from prospects. In this episode, Chanti walks us through the buyer’s journey and explains how a school can go deeper than just telling prospects about the advantageous features of the school. She explains that people are overwhelmed with the “noise” of information they get in a day. Effective school marketing must find a way to identify and target the emotional needs of parents that would be a good fit for their product. Chanti fully reveals the process that a parent might go through - going from “unaware” through the steps that eventually lead to action. Listen and take note of how to create a cohesive message for your school by using descriptive language.Quotes: 7:53 “A client must typically have 7 contacts with your brand before they take action.”13:01 “The more specific - the more visceral you can get - the more likely you are to hook someone’s attention.”29:00 “The reason ‘segmentation’ is so powerful is that it allows you to get specific with your message and to sell to specific people.”39:01 “The more niche, the better. Don’t be afraid to be different.”Here are some resources mentioned in our discussion:Email and marketing automation - Active Campaign https://www.activecampaign.com/ConvertKit - https://convertkit.comConstant Contact - https://www.constantcontact.comDesign and market custom merchandiseMakeship - https://makeship.com/Where to learn more about Chanti:Web Site - chantizak.comWhere to learn more about Enrollhand:Our website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/

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