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Ep. 30: Geoff McFarlane, Co-Founder & CEO of Winc

By Exact Media

Today’s guest on the Podcast (brought to you by Exact Media) is an avid outdoorsman, entrepreneur and wine aficionado. His approach to business is very matter-of-fact, he doesn’t mince words when it comes to big pivots like rebranding and he’s quick to learn and adapt. He is Geoff McFarlane, Co-Founder and CEO of Winc. Geoff’s story definitely suggests entrepreneurship was woven into his DNA, with both his dad and older brother starting successful ventures, Geoff starting a mobile DJ company in high school that he later sold for a profit and realizing very early on that he was ‘unhireable’ and more passionate about paving his own path. He shares insights into some of other early ventures, including a real estate development company which he’d doubled-down on right before the economic crisis of 2008, forcing him to make some serious shifts in what came next. While searching for a wine gift for his friends, Geoff saw an opportunity ripe for the picking, finding many other wine clubs and subscription models too restrictive or pricey – so he set out to create an ideal club that catered to everyone. He shares his tactics for success, how he built and scaled a brand from the ground up and some suggestions on wine varietals you may enjoy.  Please welcome, Geoff McFarlane.

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