In this episode, we talk about upping your IG story engagement. Do big brands need to be politicly correct (and your brands opportunity!) and what’s the ROI of people’s attention span! In this episode we cover: Roy Povarchik tries to Master follower engagement on Instagram stories Jonathan‘s been stealing lunches from our sponsors kitchen and creating more engagement on his contact Do brands need to stay politically correct? Is the value of peoples attention span more valuable than gold? Why should let your values lead your branding and create authentic marketing Bambi versus Lion King The Kardashian’s What does authenticity really mean?