288: Make Money Faster by Not Doing Content Marketing Right Now (And What to Do Instead)
By Sean McCabe and Ben Toalson
Content marketing is all the rage—and for good reason! (Content marketing = creating things like blog posts, podcast episodes, and videos as a way of attracting clients and customers.) It's a fantastic way to build an audience and attract a loyal group of followers who will buy from you and support what you do. But there's a downside: it's not a quick solution. It will take 2 to 3 years of consistent, regular publishing for the bulk of benefits from content marketing to surface. It's a good long-term strategy, but is it something you should be doing when you're just starting out and trying to make money? This was the topic of a conversation Ben and I had over coffee at our last meeting. He's in a similar place right now, and I actually recommended he stop focusing his efforts on content marketing and do something else instead: Build one-on-one relationships with people and give them no-strings-attached value. Why? Tune in to today's episode to hear the discussion.