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Massimo Mercati

By Vesna Lucca

Massimo Mercati is the leader of Aboca, a respected Italian agricultural company present in 14 countries that produces herbal products for human health. Today Massimo talks about how his father first started Aboca, their commitment to sustainability, his holistic way of understanding disease, the core values of Aboca, how creating value brings back success and why we are all responsible for the future.On today’s podcast:A family businessCommitted to sustainabilityMassimo’s holistic way of perceiving diseaseThe core values of AbocaHow creating value brings back successWe are all responsible for the futureLinks:AbocaFull show notes at: http://corporateunplugged.com/podcast/

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