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Product Launch 4: You win the launch before you launch

By Dave Rogenmoser

In this week’s episode, I’m subbing in my good friend and co-founder, Chris Hull. While I’ve been focused on leading the Product Team for our Lifecycle Campaigns product, Chris has been helping lead the launch team for our Smart Content product. So often in business, we tend to think about things as controllable or non-controllable. But when you launch a product, it can be overwhelming as you think of all the things that are completely out of your control. At Proof, we have been focusing on what we can control, how we can prepare for launch now, and how we can be flexible when we do finally launch. Our approach during product launch has been to define a controllable outcome and create a process to evaluate that process at regular intervals. Finally, we’ve built a system to get feedback at the end of all this. Come join us in this episode as we try to “win the launch,” before we launch. Liking Founder Friday? Have an idea for a topic you'd like us to cover? Tweet at Dave — or shoot him an email at Dave@UseProof.com & tell us your thoughts! We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!

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