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Marketing for Developers: How to Build Software People Want

By Louis Grenier | No-Fluff Marketer

This week I’m talking to Justin Jackson, Canadian entrepreneur, speaker, Saas growth and marketing advisor, and author of Marketing for Developers and Jolt!. This episode is a great listen for marketers and developers who aren’t marketers themselves but want to launch a product or service. Justin will share his methodology for customer research, picking the right marketing, and ultimately creating a great product and tons of sales. Topics Discussed in this Episode: Product development as marketing Justin’s career background in a non-profit and late entry into the tech industry The need for better writing in marketing and on the internet Observing customers in their habitat Step-by-step advice for product development and iteration Identifying viable markets Tactical marketing tips and resources Resources: Marketing for Developers JustinJackson.ca This is a web page. by Justin Jackson Product People Club MegaMaker Podcast Tiny Marketing Wins The coupon code is a slap in the face by Justin Jackson Medium, Hacker News, Nuzzel, Pocket - Content submission channels Jolt! by Justin Jackson Google Tag Manager, Segment, Mixpanel - Customer segmentation tools Influence by Robert Cialdini Rework by Jason Fried and David Heinemeier Hansson Anything You Want by Derek Sivers feedback@everyonehatesmarketers.com

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