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BGP 019 Alex McClafferty And Dan Norris Content Marketing For Startups

By Spencer Shaw

Interview with Alex McClafferty and Dan Norris http://www.wpcurve.com They generate customers solely through content marketing and will put out 365 pieces of content this year. Within 6 months they went from $476 to a recurring revenue of $10,500 month. 1:47 How they went from $476/mo in revenue to $10,500/mo of recurring revenue in 6 months 3:12 Why they are focusing on content marketing to grow their business 4:37 What they do to build trust with their customers 5:48 When they started out they focused on the wrong customer only making $49 in 4 months. Alex explains how they pivoted to the right customer. 7:27 How they prepare content for their marketing and achieve the goal of 365 pieces of content in 2014 Their current content formula: 1-2 Podcast interview a week 2-3 Blog articles a week 1 Guest post a week 1 Weekly podcast on http://www.startupchat.co 11:53 What they do to manage their projects, tasks, and content 13:07 Balancing the working “on” the business and not “in” the business 15:52 Avoiding a high churn rate is critical for a recurring revenue business… they explain what they do to keep customers long term 20:39 Key focus areas when starting a new business 22:02 Execution is key and why they’ve started a new business within 7 days 23:39 The only validation indicator that matters 24:41 Why are early entrepreneurs and startups scared to put something out there for sale? 28:35 How being in San Francisco effect their startup. 30:35 Talking about the orchestration of their team 33:10 What’s the next step for www.wpcurve.com 36:25 How granular they get with their goals? 39:02 Parting advice to entrepreneurs looking to grow their business 40:10 Their angel investor elevator pitch 41:57 Who their product is for 43:35 Say thanks to Dan and Alex at www.wpcurve.com and on their podcast http://www.startupchat.co

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