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How Leah is Preparing For Her Album Launch

By The Savvy Musician Show

After completing her highly successful crowdfunding campaign where she raised $83,000+ in in 30 days, the work was actually just beginning. Leah still had to release her album, and there were still two more phases to doing this successfully. After crowdfunding—which is Phase 1—she still to do a pre-order launch and then the actual launch or album release. In this episode of the Savvy Musician Show, Leah and C.J. discuss the details of how Leah is going about the next two phases of her Ancient Winter album launch. A lot of great tips in this episode! Key Points From This Episode: The 3 phases of an album launch How long is the pre-order period? Making money before the album release Incentives for pre-orders Leah’s pre-order bundles The power of scarcity and urgency The advantage of using print-on-demand Giveaways and discounts Tweetables: “Any kind of promotion I run with built-in scarcity, built in urgency.” — @LEAHthemusic [0:09:10] “It takes this level of creativity and planning and forethought to do this kind of revenue.” — @LEAHthemusic [0:11:32] “Let's say I do a video or a photo and it just gets really good engagement that I wasn't expecting, I can then use that and turn it into an ad.” — @LEAHthemusic [0:15:04] “Organic social paid ads, especially Facebook and Instagram ads are what I'm focusing on. And email, email, email.” — @LEAHthemusic [0:17:03] “technical things to the unlearned can appear as magical or witchcraft but I can assure you it isn’t.” — @MetalMotivation [0:19:54] Links Mentioned in Today’s Episode: Leah’s Crowdfunding Page (Limited time) — FREE Planning Tool — Call Savvy Musician Academy —  Colin Caetano (Student Spotlight) —

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