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Freelancers: Create a 7-Figure Small Business With This Approach

By Brian Clark

When we talk about powerful yet tiny businesses making 7 figures in revenue without employees, freelancers may feel left out. After all, you’re just one person serving clients, and unless you’re perhaps an attorney or financial advisor, it’s tough to get to that level alone. And starting an agency or larger firm doesn’t seem like a dream business for a lot of people. But there is a way to turn a client service business into a high impact 7-figure small business. It’s called productizing, and Brian Cassel is with us today to explain what it is, and how to do it for yourself. Brian walks us through the three main phases of creating a “productized service: 1. Create: This is when you start working “on” our business, not “in” your business, and creating your value proposition that will lead to a scalable service. 2. Automate: Here we talk about systematizing and scaling your operation. That could mean bringing on other freelancers and delegating to a team, but you’ll also learn about how to streamline your work even if you want to work solo. 3. Market: Finally, we discuss how you can take a proactive approach to getting customers and growing your business, using tried and true marketing strategies. Today’s episode is brought to you by iThemes Hosting for WordPress — that’s our host here at, and it keeps the site fast and reliable — while not breaking the bank. To save even more, simply visit to save $50 off your first year. Or head over to to read our full review to find out about several unique features that iThemes WordPress hosting includes at no charge — and click over to your $50 discount from there. To access the show notes, transcript, and links mentioned in this episode, view the episode page at:

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