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How to Use Emotional Targeting to Acquire Happier Customers

By Louis Grenier | No-Fluff Marketer

My guest this episode is Talia Wolf, Founder and Conversion Consultant at GetUplift.co. Talia is an expert speaker on the topic of emotional thinking and customer driven conversion optimization. If you are struggling to connect with customers online and generate sales, this episode is for you. Listen in to learn Talia’s step-by-step methodology of customer research and emotional targeting that you can implement in your business today to connect with your audience and increase sales and conversions. Topics Discussed in this Episode: The power of emotional thinking Talia’s career background Marketing and business culture in Israel Technology in marketing versus actually talking to customers Customer driven optimization Step-by-step guide to emotional targeting: customer research, company research, competitor research, emotional content strategy and testing Trust and social proof Talia’s recommended resources Resources: GetUplift.co Conversioner Descartes’ Error: Emotion, Reason and the Human Brain by Antonio Damasio Learn Inbound, MozCon, Opticon, CXL Live, Search Love Talia’s Emotion Sells: The Masterclass CRO Training CopyHackers.com by Joanna Wiebe Predictably Irrational by Dan Ariely Free guide from EveryoneHatesMarketers.com: How to stand out: 9 bullshit-free lessons from world-class tech marketers louis@everyonehatesmarketers.com

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