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A Listener Joins & Establishing a Sales Enablement Function (Ep #7)

By Scott Santucci, Brian Lambert

Welcome to the Inside Sales Enablement Podcast, Episode 7Want to learn from others in the Sales Enablement Space? One of our listeners, "Elizabeth" connected with Scott via LinkedIn.  A few messages over LinkedIn later and we decided to do a special podcast to see to us (Scott and Brian) on the spot.  This is a live, unrehearsed conversation reviewing Elizabeth's situation and talking through some ideas for how to address it.   We summarize action items, define next steps, and get Elizabeth's feedback.  Listen to the episode.  Send us your questions and comments back to us at engage@insidese.com.Some of the topics discussed include: how Elizabeth got into sales enablement in the first place working with sales managers determining the difference between sales managers and sales enablement how to use the 'business within a business" framework to help bring clarity how to bring marketing into the conversations how to move from a reactive to a proactive state  

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