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Ep. 3 - Becoming a Niche Celebrity: How Personality Sells Product - with Kai Davis

By Chase Clymer & Annette Grant

Kai Davis is a lead generation expert who is enamored with the concept of becoming a niche celebrity, or a celebrity in a very small, specialized target market. He’s spent much of the last decade studying what it takes to build a personality-powered business in the eCommerce and information marketing spaces, and today he’s going to share what he’s learned about how personality sells product. So how niche are we talking? Like CBD oil for dogs with arthritis – so very, very specific. It might seem like focusing on such a small niche is limiting, but in fact, operating in a highly specialized space gives you more opportunities to capture market share, get people talking about you, and make a profit in the eCommerce world. Are you ready to get famous (to a small but passionate group of people)?   To learn more, visit: https://electriceye.io/podcast   Resources: Learn more at https://kaidavis.com LinkedIn: https://www.linkedin.com/in/kaisdavis/ Twitter: https://twitter.com/kaisdavis Read: “The Non-Technical Handbook for Shopify SEO”   Honest eCommerce is produced by Podcast Masters  

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