Building a B2B Content Marketing Strategy: A Conversation With Jon Wuebben
By Shane Barker
Learn how content marketing drives growth for businesses around the world. Join Shane Barker and Jon Wuebben as they discuss the advantages of B2B content marketing and how it is changing the digital space. Building a B2B content marketing strategy requires some foresight and dedication. The chances of the success of your content marketing strategy increase if you have a strategy in place. To figure out how you can create your B2B content marketing strategy, listen to this podcast interview with Jon Wuebben: https://shanebarker.com/podcast/jon-wuebben/ I’ve used content marketing to increase my website traffic. By planning beforehand and adhering to my content marketing strategy, I was able to increase traffic on my website. Here’s a guide to what I did so that you can do the same for your website: https://shanebarker.com/blog/content-marketing-case-study/ You Will Learn How to delegate tasks How to prepare for public speaking and fight stage fear How to conduct presentations and keynote speeches How to build relationships with your customers Key Takeaways [3:59] Jon’s Musical Journey [10:03] Transition from College to Working for Kia & Ford [17:49] Content Launch’s History [21:02] Jon’s Books [25:12] Jon’s Work in Politics [27:26] Jumping into Speaking [36:33] B2B Content Marketing Strategy Tips [42:02] Tools used by Content Launch [43:45] The Future of Marketing [47:47] Jon’s Biggest Achievement [50:57] Jon’s Favorite Artist Guest Bio Jon Wuebben is the founder and CEO of Content Launch, a digital agency that helps small and medium-sized businesses connect with target audiences. When he is not leading the charge at Content Launch, Jon is authoring books on successful content marketing strategies, and sharing his insights at well-known marketing conferences. Resources Content Launch --- I know that it can be difficult to create a B2B content marketing strategy when you’re just starting off. However, by setting goals, it is possible to measure your success and even tweak your strategy. You must create high-quality content and incorporate keywords into it to rank higher up in the SERPs. Lastly, by following your competitors and repurposing content, you can further improve your B2B content marketing strategy. If you need any help developing your B2B content marketing strategy, you can get in touch with me to discuss it.