Jaye Edwards - Taking a Torch to the Rule Book | Episode #2
By Amanda Stevens
While most hairdressers in their mid 20’s are not long out of their apprenticeship and are busy balancing work with an active social life, Jaye Edwards was opening his third salon and honing the systems on what would eventually be the framework for a 7-salon, 8-figure business that is rapidly going global. And he did it all before turning 30 and without any external funding. In this epic chat, Jaye talks candidly about the challenges of growing a business at a young age in one of the most competitive industries on the planet and how he has built a business model that defies the rules. He also shares his secrets for building an epic and enduring team culture and why being the most expensive hair salon in the country has helped Edwards & Co build a powerful competitive advantage (along with a cult customer following). Jaye also talks about the power of partnerships and how harnessing A-list celebrity support has been incremental to the success of the brand. To learn more about Jaye and Edwards & Co, head to edwardsandco.com.au See omnystudio.com/listener for privacy information.