Social Proof - What it Means and Why it Matters to Your Business

By Handshake Digital

What is social proof? You may have heard this term thrown around a bunch if you've ever talked with a marketer or advertiser. Most people think it has something to do with social media, that thought would be incorrect. Social proof is actually a term that was coined in the 1980s! Basically social proof is a Millennial and we, a Millennial-led company, are going to break down why you need social proof for your business.

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