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Managing Up & Deploying Technology World-Wide (Ep#18)

By Scott Santucci, Brian Lambert

Welcome to the Inside Sales Enablement Podcast, Episode 18In this episode, a listener (Amy) calls into the show to discuss managing disparate workgroups globally. The great thing about Amy is she has a marketing operations background -- and considers herself a sales enablement practitioner.  Because she has a marketing operations background, she has a broad, yet practical view of what sales enablement deployments look like. Her biggest challenge? Managing up. As someone who helps sales sell, the experiences Amy has experience in• “Connecting dots” across a variety of stakeholders including business units, marketing ops, sales ops, sales enablement, and sales leadership• The idea of “governance” and what it means to ensure the various stakeholders have a say and protect the brand• The feedback loops using analytics and voice of sales data• Participation in the governance conversation• The idea of “taxonomy” and what it can mean to a variety of different stakeholders• The regional/global view of enrolling others in countryTake a listen , and give us your feedback.

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