9 min 7 sec
In this episode I highlight the importance of holiday gift giving and why some gifts have a greater impact than others.
When it’s time to celebrate your employees or business partners, it’s easy to grab a stack of gift cards. After all, they allow recipients to pick out their own gifts. But how memorable is a gift card? When the holidays roll around, it’s time for your company to focus on solidifying the relationships you’ve built all year.Think about what you know about each of your employees, customers, and partners and tailor the gift to their particular interests. This will have a much bigger impact than sending a random gift. For instance, if someone’s a vegetarian and you send them gourmet steaks they probably won’t appreciate it as much as a vegetarian meal.