67) Shifting away from apparel made using plastic microfibers with Sustainable Fashion Alliance's Andrea Plell
By Kaméa Chayne - Eco Creative, Social Entrepreneur, Author, Holistic Health Coach
Why is it important for us to minimize our purchasing of clothes with microplastic fibers, like virgin polyester and nylon? How can we support sustainability markets to grow when conscious consumers, by nature, are trying to buy less? Andrea Plell is the Founder of Ecologique, a PR, communications, and event production company, the Co-Founder of Sustainable Fashion Alliance, and the West Coast Regional Director of Fashion Revolution USA. She shares her wisdom with us on this episode. HIGHLIGHTS: [8:31] Andrea: "There wasn't a job out there for something like this at the time, so I ended up creating the role for myself." [11:04] Kaméa: "How has marketing been traditionally used, and how can we best use it for sustainability?” [13:36] Andrea explains the paradigm shift that's needed in the fashion industry. [21:04] Andrea's biggest pieces of advice for someone just starting out on an eco entrepreneurial venture. [25:20] Kaméa: "How can we support eco brands and the sustainability market when conscious consumers are trying to buy less?" [28:02] What Andrea says are our biggest sustainability issues in the fashion industry. [29:25] The problem with 'sweat wicking' and synthetic fabrics. [31:20] The common misperception of donating clothing. Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com/67, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!