#17: Jill Smokler, Founder of ScaryMommy.com on Surviving the Last 2 Years
By Today's Mama
CLICK HERE for Full Show Notes! About Jill Smokler: The founder of Scary Mommy, Jill has spent the last ten years creating and curating online content for parents, having grown her one-time “mommy blog” into one of the most influential digital parenting properties in the world. During her tenure at Scary Mommy — most recently as Chief Content Officer — Jill used candor, humor, and humility to redefine the role and influence of parents online. Her commitment to publishing honest, compelling, and sometimes controversial content, combined with her uncanny sense of how parents are willing to interact with brands online, created a new kind of digital parenting ecosystem that has given moms a voice and brands a roadmap for engaging the sought after mom audience. Today Jill uses her unique perspective, rooted in having both been at the forefront of the parent-as-social-influencer movement, as well as being a pioneer in finding ways to monetize that influence, to consult directly with brands, agencies and individuals on strategies to reach and engage parents online. Jill is also a recognized thought leader who frequently speaks at women-centric events and conferences. In 2017, by Forbes magazine named Jill a top ten parenting influencer. My husband and I spilt up a year and a half ago. Together, we have three kids – Lily (14) Ben (12) and Evan (10.) After leaving Scary Mommy in June, I'm finally exploring what comes next.