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Inside PR 415: You Talkin' to Me?

By Joseph Thornley

About a week ago, a PR firm executive wrote a column titled, “PR Agency Leads Should Only Follow On Twitter.” You see the author, a lead at a very well-known firm, thinks those of us who run agencies should only follow people on Twitter—not engage, respond, or even tweet. We discuss why this is short-sighted and what PR pros can take away from it.

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