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17: Hedof - Building a Thriving Career Around Your Interests

By Julia Dufossé

Support the Show Thank you for listening to Illustration Hour. As you might know, the show currently doesn't have any sponsors. Each episode takes a tremendous amount of time, effort and some money to produce. I do all of that work myself. So, if you want to support the show, please consider doing one (or all!) of these things: Subscribe to the show's weekly newsletter Art Club Leave the show a review and rating on Apple Podcasts (formely iTunes) Share the show and the newsletter with others! Sign up for a free trial of Skillshare for 2 months of free access using this link (I earn a commission for everyone that signs up and you do not need to pay for Skillshare at the end of your trial). Skillshare is amazing and you'll be able to check out tons of great courses on illustration and design for free. Purchase any of the items or tools we mention on the show or shownotes through our Amazon Affiliate links (no extra cost for you) Donate a small amount of money to help the show (only if you can afford it and are comfortable doing so/ no guilt trips here!) Every little bit helps! Thank you for helping me continue to make the show possible. In this episode, I talk with Dutch illustrator Rick Berkelmans AKA Hedof about his amazing career as a commercial illustrator, how he got to where he is now and what he's learned along the way. Rick Berkelmans AKA Hedof (IG;Web) is an illustrator who has worked with big brands from all over the world on imaginative campaigns and projects. His signature style consists of flat shapes interwoven together to form surreal visual puzzles. His unique ability to translate a mood into distinct visuals has helped Rick grow an impressive list of clients including Nike, Ikea, Samsung, KLM, The Hoxton Hotel, WeTransfer, Google and the Lotte World Mall. We talk about: how to discover your voice and style as an artist how to build a portfolio around your interests and passions how to reach out to people you want to work with how to use group shows and exhibitions to build up your reputation how to set realistic goals how to embrace constraints and restrictions how to push yourself out of your comfort zone and learn new skills how to deal with the more boring side of freelance work (i.e. administrative details and emails) Rick’s whole process for creating his signature illustration why sketching is so important in Rick's practice and how he approaches sketching Why you need to educate yourself about the business side of illustration/ design as a freelancer some resources (many are free) you can use to learn the basics of business how to balance freelancing and family life Comprehensive Show Notes: Episode Show Notes Follow the podcast: And remember to leave a review and/or rating on iTunes if you feel so inclined. It helps the podcast tremendously. Our Website Twitter Instagram Newsletter AKA Art Club Follow Julia: Website Instagram Behance Skillshare

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