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7 Insider Secrets of Video Marketing (With the CEO of Wistia)

By Louis Grenier | No-Fluff Marketer

Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel -- these are just a few benefits of video marketing. In this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero). We covered: The truth behind the rise of video and its true power in marketing What happens when you find the spot where customers get stuck in your funnel How to create a compelling storyline that makes your audience problem-aware Why you should turn to your best customers for help identifying your mission The difference between what your product does and what your mission entails Getting clear with your metrics up front when you’re building an audience with video How to use metrics to help leadership understand the risks that you're taking Why you should pay attention to how media companies market their content Resources Wistia One, Ten, One Hundred Series by Wistia ProfitWell Masters of Doom by David Kushner Good to Great by Jim Collins The Score Takes Care of Itself by Bill Walsh Ogilvy on Advertising by David Ogilvy @csavage on Twitter Savagethoughts.com Why Marketing Storytelling Matters Now More Than Ever

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