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The Art of Audio Storytelling with Jacob Weisberg

By The Mission

“If you make a podcast that succeeds, you’ve helped to define what podcasting is. And in ten years, I don’t think that's going to be true in the same way.” — Jacob Weisberg Jacob Weisberg, co-founder and CEO of Pushkin Industries, makes podcasts for a living alongside his co-founder, Malcolm Gladwell. Jacob and Malcolm have been friends for over 30 years, first meeting in college while Jacob was working at Panoply, a podcast network produced by Slate. Soon after, Jacob and Malcolm launched Revisionist History, which takes another look at a past historical event, person or idea. Jacob was one of the first employees at Slate where he was as a writer focused on U.S. politics. He worked his way through the ranks, becoming an editor, then a manager, and eventually sold the company to the Washington Post. Today, Jacob predicts that the media of the future will continue to become a more audio-focused experience and he sees podcasting playing a vital role in that future. But, that vision won’t happen on its own; it takes growing and experimenting with the current market to find what works. He understands that - as is true with any business - podcasting as a business will require multiple revenue streams and cannot just rely on advertising revenue. “If your listeners are paying for content, you have a much greater ability to say no to an advertiser that you’re not comfortable with or just an advertiser that wants you to do something or say something that you’d rather not,” says Jacob. In this episode, Stephanie and Jacob discuss the origin of podcasting as a business, the importance of being creative every day, and what’s in store for the future of the podcast industry. — Mission Daily and all of our podcasts are created with love by our team at We own and operate a network of podcasts, and brand story studio designed to accelerate learning. Our clients include companies like Salesforce, Twilio, and Katerra who work with us because we produce results. To learn more and get our case studies, check out If you’re tired of media and news that promotes fear, uncertainty, and doubt and want an antidote, you’ll want to subscribe to our daily newsletter at When you do, you’ll receive a mission-driven newsletter every morning that will help you start your day off right!

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