Optimizing Ads for Conversions that Matter [Part 2: Facebook Custom Conversions]
By Meg Brunson
Once you have the Facebook Pixel installed on your website, there is one more step you must take to effectively optimize your audience building/targeting, ad optimization, and conversion tracking... You need to set up either Standard Event OR Custom Conversion tracking. Last Monday we chatted about Standard Events (the more complicated of the two options) and today we explore the often-preferred Custom Conversions! Subscribe to the podcast today so that you don't miss our next Marketing Monday episode - or our equally enjoyable Mid-Week Masterminds (on Wednesdays) and our Family Reflections on Fridays!