How to Leverage Social Media to Turn Fans into Voters [JSB Talks Digital Episode 47]
By Joanne Sweeney-Burke
JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. In this episode, JSB talks about the role social media plays in political communications. Coming up: • In social media news, Facebook Reactions now available in comments; new research reveals the uniqueness of Snapchat user; and you can now search Twitter for emojis; • I speak to politicians about the role social media plays in political communications; • In shout-outs: Three political case studies – good and bad; • My listeners Ask JSB and I answer their questions on air; • In JSB’s column – How to campaign, convert and conquer by leveraging social media to turn fans into voters; and • The tool that saved my working week.