EP37 | Josh Garofalo (Sway Copy) - Customer retention starts with copywriting: how to attract the right customers with your copy
By Andrew Michael
Today on the Churn.fm, we have Josh Garofalo, expert SaaS copywriter and Founder of Sway Copy.We talked about how Josh became a SaaS focused copywriter, his step-by-step process to create engaging copy, and his insights on why companies should focus on the one buyer segment that matters, and ignore the rest.We also discussed how to identify your most valuable buyer persona, understanding your customer’s awareness stages in their buying journey, and the interview techniques Josh utilizes to help companies improve their product positioning. Finally, Josh shared his insights on why he wishes companies spend more time thinking about churn, and why talking to customers is the key to better product positioning.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.