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381: Serve Others Through Marketing, with Seth Godin

By Dave Stachowiak

Seth Godin: This is Marketing Seth Godin was recently inducted into the American Marketing Association’s Hall of Fame and is the author of one of the most popular blogs in the world. He founded and the altMBA. Seth is the author of eighteen best‑sellers that have been translated into more than thirty‑five languages, including his newest book, This Is Marketing: You Can’t Be Seen Until You Learn to See*. Key Points The world is fragmented into many groups; there is no more mass market. Each of us has the ability to market the work we are doing through our actions. The hard work begins by choosing the smallest group of people you can live with and ignoring everyone else. Pick ten people. Find something that will amaze and delight the ten. And if you can’t, then start over. Resources Mentioned This Is Marketing* by Seth Godin Tribes* by Seth Godin Permission Marketing* by Seth Godin First, ten by Seth Godin Book Notes Download my highlights from This is Marketing in PDF format (free membership required). Related Episodes CFL184: Getting Things Done with David Allen CFL223: Start With Why Featuring Simon Sinek CFL238: How to Be a Non-Conformist, with Adam Grant CFL249: How to Succeed with Leadership and Management, with John Kotter Activate Your Free Coaching for Leaders Membership Get immediate access to my free, 10-day audio course, 10 Ways to Empower the People You Lead. Give me 10 minutes a day for 10 days to get the most immediate, practical actions to become a better leader. Join at Next Episode Dan Schawbel returns to the show to share research on how to inspire shared learning.

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