10) How to Reach and Inspire Your Target Conscious Audience with The Good Trade's AmyAnn Cadwell
By Kaméa Chayne - Eco Creative, Social Entrepreneur, Author, Holistic Health Coach
How do we balance dropping truth-bombs about the problems in this world, with inspiring hope? And how can we even reach the conscious audience we want to reach to begin with? Today, AmyAnn Cadwell, the Co-Founder of the stunning digital publication, The Good Trade, shares her wisdom with you. Thanks for bringing your light. Hit SUBSCRIBE, and together let's explore what it takes to bring our eco ideas to life and thrive in every sense of the word. HIGHLIGHTS [02:55] AmyAnn: "It was such a huge wakeup call for me… in full color, the reality of fast fashion as depleting earth's resources and leveraging slave labor to pass on a 'cheap' cost to the end consumer." [10:00] How AmyAnn got started with The Good Trade. [11:50] AmyAnn: "As women,... we tend to overthink things and underestimate that we have what it takes." [14:20] Balancing shedding light on heavy issues vs. inspiring hope. [17:10] AmyAnn's advice for conscious creatives and brands wanting to reach their people. [18:25] A common challenge conscious companies and creatives face in our current landscape. [19:30] Kaméa: "What do you think conscious consumers crave today?" Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!