So often companies work to the bone to sell a prospect, but what happens when they become a customer? Service falls off, the customer becomes dissatisfied, and the contract is cancelled. This is because they've ignored a simple truth: if you always treat a relationship like you did at the beginning, it’ll never be the end. If you treat customers as prospects, they’ll never be customers for anyone else ever again. This is the foundation of Service Certainty, a game-changing series of revelations that literally rewrites the book on customer service from authors Jason Forrest and Paul Cardis. You'll learn the keys to keeping the sale sold and making sure your customers stay your customers for life.