YOUR Pathways to Success - Guest: Loyd Ford

By David Martin & Kipper McGee

https://radioink.com/author/lford/ (Loyd Ford) has programmed successful radio brands in small, medium, large, and major markets across the U.S. and worked for a wide variety of broadcasters for several decades. His firm, ​https://rainmakerpathway.com/ (Rainmaker Pathway Consulting Works) offers strategic branding and programming solutions, in a hybrid approach that encourages ratings and revenue success with innovative strategies, ideas, and execution. You may have seen his writings inhttps://radioink.com/category/blogs/loyd-ford/ ( Radio Ink )and other publications, including his blog. He is also frequently found on Clubhouse, where among other things, he hosts the weekly "Encouragers" series with former Brandwidth guest https://bit.ly/BWOD148 (Skip Dillard) from HOT97FM and WBLS in New York.

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