Episode 013: Market Building With Sam Mallikarjunan
By Jeromy Sonne
Hey everyone and welcome to The Weekly Marketer podcast. Every single week we interview deep dive experts in one of the many fields of marketing to drop huge knowledge bombs from the best of the best and teach you how to take your marketing skills to the next level. This is episode 013 and I'm sitting with Sam Mallikarjunan. Sam is a former Head of Growth for Hubspot Labs, Harvard Instructor, and international marketing speaker. He runs us through the right way to think about building markets that don't yet exist for your product and how to create a cult following for your company.