Ep. 13: Using History to Find Your WHY & Help Others Do the Same w/ Sampson Levingston

By Justin Ochoa

Episode 13 Show Notes 0:00 - 8:11: Who is Sampson and what does he do? Sampson talks about his deep ties to Indiana. From growing up in Indy as a 3-time state champion, going to play football at Indiana State and launching his history-driven company Through 2 Eyes. Sampson also dives into what T2E does and how to get involved. 8:11 - 15:15: How Sampson became the PACE wide receivers coach Sampson talks about expectations vs. reality of the life of a former college/pro athlete and how he ended up back at his old high school coaching. This led him to meeting Eric, my business partner, and becoming a part of the PACE team. 15:15 - 20:10: Sports… and history? Talking about the impact sports can have on a city, and the deep history of sports in Indianapolis. 20:10 - 30:30: What is a WALK & TALK TOUR? The flagship product from Through 2 Eyes is the Walk & Talk Guided Tour, a 90-minute walk around Indianapolis, exploring the rich black history that lives right in the city! Sampson gives us the three major takeaways from the tour. 30:30 - 38:00: The POWER in knowing your history How to get to know yourself on a deeper level and how that can benefit you and those around you. All knowledge is self-knowledge. 38:00 - 46:40: The power of asking WHY! Poor leaders tell you what they do. Decent leaders tell you how they do it. Great leaders tell you WHY they do it. 46:40 - 58:20: Common sense makes you question things Sampson talks about how his common sense has made it extremely simple to uncover history and learn more for his tours and projects. We also discuss the ‘path of least resistance’ and how to avoid that. 58:20 - 1:07:40: Why do people care about the opinions of people they don’t even like? In society, people buy things and do things to impress people who they don’t even like, or who don’t like them. Sampson talks about the model of catering to your fans, rather than attracting new ones. 1:07:40 - 1:14:00: Cater to your people Sampson tells us about Madame CJ Walker, the first self-made black woman to become a millionaire, her impact, her WHY and how we can all do the same. 1:14:00 - THE FIRE ROUND!! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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