The Importance of Content Amplification: A Discussion With Chad Pollitt
By Shane Barker
Join me as I discuss content amplification and the future of content marketing with Chad Pollitt. Get an insider’s view of the digital marketing industry and learn about some cool innovations in the industry. Content amplification is necessary for achieving your business goals. Simply creating quality content isn’t enough anymore and you need to put effort into distributing and promoting it too. Be it through earned, owned, or paid media, content amplification is a must. Listen to what Chad Pollitt has to share about it in this podcast episode here: https://shanebarker.com/podcast/chad-pollitt/ I’ve used content amplification for my brand to increase traffic to my website. This included reaching out to websites to get backlinks by publishing guest posts, writing high-quality blog posts, and more. To learn how I did it, you can check out my ebook here: https://shanebarker.com/website-traffic-ebook/ You Will Learn The importance of content amplification How to use native advertising The future of content marketing An insider’s view of the digital marketing industry Key Takeaways [4:51] Fun Facts About Chad’s Childhood [9:40] Experience of Teaching at Universities [12:45] Chad’s Entry into Digital Marketing [19:27] Managing Multiple Projects at a Time [24:09] Chad Talks About Content Amplification [29:08] Benefits of Content Amplification [34:14] Chad’s Recommended Softwares [38:15] Ebooks Written by Chad [40:36] Chad’s Cooking Side [42:17] Chad Talks About His Bar [43:10] What Chad Thinks About Marketing Guest Bio Chad Pollitt is Vice President and Co-founder of Relevance, a digital magazine, agency, and events company dedicated to content research, strategy, promotion, and marketing. He is also the VP of Marketing at inPowered. He is an Adjunct Professor of Digital Marketing at the Indiana University Kelley School of Business, of which he is a proud alumnus. Resources TweetDeck SEMrush BuzzSumo Mention.com --- Publishing great content is not enough anymore. You also need to promote and amplify it. Through paid, earned, and owned media, you can spread your content across the internet. You can use remarketing, influencer marketing, and amplify your best content to ensure to improve your reach and increase your conversions. If you have any doubts regarding content amplification, you can reach out to me to discuss this.