Parker Kligerman on startlingly positive economic trends in the truck series, hooking a Silicon Valley sponsor, Lime Rock and eSports/iRacing

By Nate Ryan, NASCAR on NBC Sports

NASCAR on NBC analyst Parker Kligerman on the eSports/iRacing eRacer.gg venture with Landon Cassill (1:00); the demand for iRacing events such as these remaining strong as the pandemic ebbs (3:00); the “euphoric moment” around motorsports and why it’s happening (4:30); the sales pitch for getting a “Drive to Survive” fan to NASCAR (6:30); drawing parallels between different series’ driver personalities (8:30); what the deal was with Lando Norris (10:30); Parker’s F1 dream nearly is realized! (12:00); life as a new minority owner of historic Lime Rock Park (14:00); what his involvement with ownership is (16:30); what crazy things does Parker have planned for being a track-owning pit reporter in the IMSA Lime Rock race? (18:30); the “Bristol Bullring” of GT sports cars (20:30); the backstory of Parker’s new Silicon Valley-style sponsorship (21:30); should more drivers and teams be DM’ing tech companies to start sponsor relationships? (24:30); a discussion about the improving economics of the truck series (27:00); how team budgets have decreased as much as 50 percent over the past four years (29:00); the midpack teams that are moving up the grid and changing the face of the Xfinity Series (33:00); the efficiencies discovered through pandemic racing that must remain permanent (37:00); how Parker and his team are benefiting this season (39:30); thoughts on Justin Marks buying Chip Ganassi Racing and what it might mean for prospective Cup drivers such as Parker if the ownership demo changes (45:00).See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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