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#245: Roc Nation Manager Nelly Ortiz

By ItsTheReal

This week on A Waste of Time with ItsTheReal, we welcome Roc Nation manager and marketing executive, Nelly Ortiz! Nelly, who is best known for her work alongside DJ Khaled, J. Cole and Big Sean, talks about growing up the daughter of two active members of the Army, what it was like to move cities a dozen times, how it became easier to leave as she got older, where she really considers home, the work she put into making new friends at each stop, and her role in the formative girl group, The Flower Girls. Nelly discusses her college dreams, her thoughts of following in the footsteps of her parents and joining the Armed Services, her passion for marketing, her love of learning and the heartbreak of being turned down for a Fulbright scholarship. We dive into her journey through the music industry, from securing an internship at Sony Music Latin in Miami to buying a one-way ticket to New York in the hopes of taking any position in the label system, why she showed up to work an hour early each day, how she kept relationships alive, and how Roc Nation came to bring her abroad to handle marketing and partnerships. We talk about her going to business school online while working on the rollout of Cole's 2014 Forest Hills Drive, working with DJ Khaled in Miami, being awarded a slot in Billboard Magazine's 40 Under 40 and - after all of these major moves - how it felt to move to Los Angeles to start this new chapter. All that plus: Shark Tank, Lenny S' gold couch, the perfect radio voice, what it means to be a coquito executive, what it was like to be in high school when Nelly Furtado and Nelly were popping when your name is Nelly and much, much more!

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