This browser doesn't support Spotify Web Player. Switch browsers or download Spotify for your desktop.

How to Humanize Digital Experiences in Banking

By Evergreen Podcasts

In a digital world, consumers can acquire enough information about a product or service on a smartphone or online to make a purchase decision without ever asking a question of a customer service representative or walking into a physical store (branch).  Whether a consumer wants to buy a protein bar or new automobile, they can now leverage digital channels at each step of the customer decision journey, bypassing the traditional step-by-step sales funnel behavior.   In this exclusive interview, Abigail Posner, Director of Strategy for Google's Brand Unit, discusses the importance of having an in-depth understanding of consumers in the digital space and translating these insights into personalized strategies for creative and content development.

Listen to How to Humanize Digital Experiences in Banking now.

Listen to How to Humanize Digital Experiences in Banking in full in the Spotify app