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146. "Black Swan" Marketing Growth

By David Kadavy – best-selling author

When you're marketing your business, it's easy to gravitate toward sure bets. Things you can do and be assured of a positive outcome. But these sure bets can cause you to miss out on asymmetric opportunities: Things that take a small amount of investment, with a small chance of a very big upside. We talked about asymmetric opportunities in last week's conversation with Tynan. This week, I'll tell you how to find asymmetric opportunities for growing your business. These are also known as "Black Swans." We'll get to why. Love Your Work is now fully listener-supported! Patreon supporters are now covering ALL production costs for Love Your Work! Join our wonderful Patreon backers at patreon.com/kadavy. Free Creative Productivity Toolbox I quadrupled my creative productivity. Sign up and I'll send you the tools I count on: kadavy.net/tools Feedback? Questions? Comments? I love to hear anything and everything from you. Leave a review on Apple Podcasts, Tweet at me @kadavy, or email me david@kadavy.net.     Sponsors http://gusto.com/loveyourwork http://babbel.com Show notes: http://kadavy.net/blog/posts/black-swan-marketing-podcast/

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