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S1 E10 "How's your ePresence?" with guest, Chris Lafay

By Mark Galvin

Chris Lafay founded Classic City Consulting and they build web presences.  They partner with experts in their field to produce outstanding products. This episode covers a ton of ways you can optimize your presence on social media.  What can you learn from this episode? What does it take to build a great website? What are the three components to digital marketing? What are the marketing "spokes on a wheel"? How to grow in Google search? What is SEO and how can you optimize it? How does a blog help the website and social media? Is a stagnant website a problem?  Is a stagnant social media profile a problem?  Why? What is the best way to interact with clients/customer/audiences? What is storytelling and how can it improve your website and social media presence? How can business people find other business people that can help them? Is video important?  Why?  How can you use video on the website and social media? How realtors can use video to connect with their audience. Are business cards going away?  LinkedIn is working to make them extraneous. A better way to connect with people at events. How to send a voice message on LinkedIn. What is the worst word to use in texts?

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