4. “Dude, where’s my boat?“: How Brunswick used UXR and Agile to IoT-enable boating
It’s nearly as old as humanity itself. Boating. It’s evolved from a necessary means for travel to a sought after pastime, but the soul remains the same. While humanity and technology are rapidly evolving, the boat hasn’t advanced quite as quickly. That’s where the team at NAUTIC-ON come in. Today's boats are equipped with all sorts of smart sensors. On this episode of Seeking Surfboards, we hear from NAUTIC-ON’s Lou Sandoval and Adam Schanfield on leveraging smart sensors and smartphone apps to help boat owners view their diagnostics in real-time and foresee future problems.