How Joel Brown Built One Of The Largest Blogs In The World From Scratch

By Mike Dillard

When I come across a story like Joel Brown’s, I’m all ears… Over the past four years Joel took a simple idea, combined it with zero experience, and created one of the largest blogs in the world with over 52,000,000 views… Addicted2Success.com When pursued as a business, blogging is one of the most misunderstood, and most challenging online business models you could choose. You see, a blog can be a valuable part of a business, but it almost never the entire business. For the vast majority of us, myself included, a blog is an effective platform for posting valuable content. Content that we can use to build and maintain a relationship with our audience. But to try and turn a blog into an entire business? Well that is a feat that only a few like Mashable have accomplished. Why? Because it’s not designed to convert visitors into customers. And if your website is not designed to convert, you can’t buy advertising. If you can’t buy advertising, the growth of your blog is completely dependent upon blood, sweat, tears, and the slow, uncontrollable process of organic traffic growth. But it get’s worse… The primary source of revenue for an information-centered website like a blog, is display ad revenue… Which pays an average of $3.00 per 1,000 visitors. (!?!) When it comes to your return-on-efforts-invested, a blog is probably the most unrewarding business model on the internet, which is what makes Joel’s story that much more impressive. He’s one of the very few who’s cracked the code, and you’ll hear exactly how he did it right now, on this episode of Self Made Man.

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